Hile Creative Develops Custom Animation for Inora Technologies

Ann Arbor animation and branding firm helps software company communicate complex message

ANN ARBOR, Mich. — Hile Creative recently developed an animation for Inora Technologies, a software development company that leverages proprietary algorithms to build intelligent decision-making software. Just over 90 seconds long, the video translates Inora’s complex message into a brief, easy-to-understand overview.

Hile Creative provided complete services, including consultation and messaging strategy, scriptwriting, storyboarding, sound engineering, and custom animation. The animation follows the path of a single dot, which transforms in order to illustrate various concepts.

“Simplifying something as complex as intelligent decision-making algorithms is not an easy task,” said Dave Hile, President of Hile Creative. “Inora’s clients range from engineers to business-minded CEOs, so we developed a message to appeal to a wide range of people. The final animation is both simple and powerful.”

Nick Turicek, Inora’s Senior Sales and Marketing Manager, said Inora has worked hard to generate marketing materials that are accessible without compromising the sophistication of their software. “We came to Hile with a very powerful and complex mathematical software product,” said Turicek. “Hile presented this ambiguous technology through an intriguing and engaging animation that generates enthusiasm and excitement with viewers.”

To view the animation, click here. The video is also housed on Inora’s website, another project that Hile Creative recently completed.

Hile Creative is an Ann Arbor brand development and creative design agency that has served businesses of all sizes for more than 30 years. To learn more about Hile’s full range of integrated services, including web design and development, branding, and animation, visit hilecreative.com.

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