Ann Arbor animation and branding firm helps software company communicate complex message
ANN ARBOR, Mich. âÂ Hile Creative recently developed anÂ animationÂ for Inora Technologies, a software development company that leverages proprietary algorithms to build intelligent decision-making software. Just over 90 seconds long, the video translates Inoraâs complex message into a brief, easy-to-understand overview.
Hile Creative provided complete services, including consultation and messaging strategy, scriptwriting, storyboarding, sound engineering, and custom animation. The animation follows the path of a single dot, which transforms in order to illustrate various concepts.
âSimplifying something as complex as intelligent decision-making algorithms is not an easy task,â said Dave Hile, President of Hile Creative. âInoraâs clients range from engineers to business-minded CEOs, so we developed a message to appeal to a wide range of people. The final animation is both simple and powerful.â
Nick Turicek, Inoraâs Senior Sales and Marketing Manager, said Inora has worked hard to generate marketing materials that are accessible without compromising the sophistication of their software. âWe came to Hile with a very powerful and complex mathematical software product,â said Turicek. âHile presented this ambiguous technology through an intriguing and engaging animation that generates enthusiasm and excitement with viewers.â
To view the animation,Â click here. The video is also housed on Inora’s website, another project that Hile Creative recently completed.
Hile Creative is an Ann Arbor brand development and creative design agency that has served businesses of all sizes for more than 30 years. To learn more about Hileâs full range of integrated services, including web design and development, branding, andÂ animation, visit hilecreative.com.
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