Ann Arbor brand development firm creates streamlined process for identifying and attracting ideal customers
ANN ARBOR, Mich. — Brand development and creative design agency Hile Creative is pleased to announce a new service offering: Marketing Strategy. This session enables company leaders to make informed decisions about which customers to target at specific times. It also helps to identify which tactics and messages will elicit the best response.
The session brings together strategists from Hile Creative and a company’s top leaders to discuss challenges, marketing goals, and options. Depending on the size of the company and the complexity of its goals, the session takes between three and six hours.
“Marketing Strategy helps us uncover deep insights that might otherwise be overlooked,” says Julie Tibus, Hile’s Brand Strategist. “We talk through every detail of the sales process, including what customers’ challenges are and what they’re thinking and feeling at any given time. By developing a full understanding of the customers’ point of view, we can then communicate with them in impactful ways.”
After the working session, the team at Hile spends two to three weeks creating a strategic, six-month marketing strategy that will help the client achieve success within budget. Along with the plan, the client receives two campaign ideation boards, as well as the option to meet quarterly to review the effectiveness of the strategy.
Though Marketing Strategy is offered as a standalone service, it can also be combined with Hile’s Brand Consultation offering. Together, these sessions form Key Discovery, Hile’s most in-depth branding service.
Hile Creative is an Ann Arbor brand development and creative design agency that has served businesses of all sizes for more than 30 years. To learn more about Hile’s full range of integrated services, including web design and development, branding, and advertising, visit hilecreative.com.
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See full post here: Hile Creative2014-08-07.