Hile Creative to Provide Brand Development and Marketing Services for Kubica Corp.

Ann Arbor Branding Firm to Assist Controls Engineering Company with Identity and Strategy

ANN ARBOR, Mich. — In response to their continued growth, Kubica Corporation has hired Hile Creative to provide strategic direction for future branding and marketing initiatives. Hile developed the company’s website and visual identity in 2010, and will now be providing Key Discovery branding services to help Kubica refine its positioning and connect with new clients and employees.

As a hybrid solutions provider, Kubica develops software technologies for systems integration and controls engineering to improve automation in manufacturing plants. The company’s engineers apply their expertise in problem solving, manufacturing, and control panel design to deliver custom solutions for difficult challenges.

Hile’s Key Discovery process occurs in two phases — Brand Consultation and Marketing Strategy. During the Brand Consultation phase, clients define their core purpose, short- and long-term business goals, and meaningful differentiators. The Marketing Strategy phase uses information garnered in the Brand Consultation to create a tailored, six-month marketing plan.

“We’re excited to help Kubica make the most of their growth,” said Dave Hile, President of Hile Creative. “Key Discovery is our most strategic, in-depth service offering, and we’ve seen clients benefit tremendously from it. Our entire team is eager to help Kubica present its best face to the world.”

Hile Creative is an Ann Arbor brand development and creative design agency that has served businesses of all sizes for more than 30 years. To learn more about Hile’s full range of integrated services, including web design and development, branding, and advertising, visit hilecreative.com.

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