Company seeks to update brand in response to rapidly evolving publishing and subscription industry
ANN ARBOR, Mich. — After providing brand strategy services for long-time client AdvantageCS, Hile Creative, LLC is now developing an updated corporate identity and associated messaging to address the needs of Advantage’s clients, which include leading publishers and subscription providers.
In addition to helping clarify Advantage’s core purpose and values, Hile Creative is completing a new logo and identity kit, a website, advertising campaigns, and company signage and tradeshow materials. The updated brand will better represent Advantage’s forward-thinking approach and capabilities.
Advantage, an Ann Arbor-based company founded in 1979, is a proven leader in world-class subscription management software that enables their clients to market, sell, and deliver products and information to their customers in efficient, cost-effective ways. The company’s clients include major publishers in North America, the United Kingdom, Europe, Scandinavia, and Australia.
“We’ve had the pleasure of serving Advantage’s creative needs for 20 years, so this project is special,” explained Dave Hile, President of Hile Creative. “When you advance as a company, it’s important for your brand to reflect that. We’re excited to help them create a fresh corporate image.”
Hile Creative is an Ann Arbor brand development and creative design agency that has served businesses of all sizes for nearly 30 years. To learn more about Hile’s full range of integrated services, including web design and development, branding, and advertising, visit hilecreative.com.
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See full post here: Hile Creative2013-07-31.